Principles of Tourism: A New Zealand Perspective
Principles of Tourism: A New Zealand Perspective by Alan Collier is designed to give the reader an overall view of the tourism industry. The emphasis of the text is on New Zealand tourism. In addition, principles of tourism activity and management as they apply globally are comprehensively explored. Originally designed for those studying the course 'Principles of Tourism' for the New Zealand Diploma in Business, the book has been further developed into a comprehensive text for students of the National Diploma in Tourism. It has also proved to be a valuable resource for other diploma courses in tourism as well as for first-year degree studies and for practitioners in the industry. This edition has been fully revised and has the following new features: An instructor's manual, available gratis to adopters of the text. The manual contains: an introduction to each chapter and overview of activities in textbook with answers supplied as appropriate a digital image library; PowerPoint slides.
Alan Collier (MCom (Hons), Cert TI Mngt, MNZITT, ANZIM) is a Principal Lecturer at Manukau Institute of Technology in Tourism and Marketing. The pioneer writer of tourism texts for New Zealand tertiary students, Alan has established many of the tourism concepts that have now become standard in any study of this topic.
Part I – An introduction to the nature of tourism 1 An introduction to tourism 2 The tourism product 3 The history and growth of tourism Part II – The tourism industry 4 The structure of the tourism industry 5 Transportation 6 Accommodation 7 Attractions and activities 8 Selling the tourism product 9 Ancillary visitor services Part III – Consumer behaviour and tourism impacts 10 Consumer behaviour 11 The impact of tourism on the host country Part IV – Matching supply and demand in tourism 12 Planning for quality in tourism 13 Marketing 14 Finance in tourism Part V – The future of tourism 15 The future of tourism Glossary of terms Bibliography Index